Public relation based model of integrated marketing communications
Year of publication: |
December 2016
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Authors: | Naumovska, Ljupka ; Blazeska, Daliborka |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje : [Verlag nicht ermittelbar], ISSN 1857-6982, ZDB-ID 2616961-7. - Vol. 7.2016, 2, p. 175-186
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Subject: | promotion | advertising | communication | mix | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Kommunikation | Communication | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/174154 [Handle] |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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