Public relation based model of integrated marketing communications
Year of publication: |
December 2016
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Authors: | Novkovska, Blagica |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje : [Verlag nicht ermittelbar], ISSN 1857-6982, ZDB-ID 2616961-7. - Vol. 7.2016, 2, p. 187-195
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Subject: | developing countries | modelling | regression variables | economic transition | Öffentlichkeitsarbeit | Public relations | Entwicklungsländer | Developing countries | Systemtransformation | Economic transition | Marketingmanagement | Marketing management | Regressionsanalyse | Regression analysis |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/174155 [Handle] |
Classification: | E26 - Informal Economy; Underground Economy ; Q43 - Energy and the Macroeconomy ; P29 - Socialist Systems and Transitional Economies. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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