Public relations and expectation theory : introducing Relationship Expectation Theory (RET) for public relations
Year of publication: |
2021
|
---|---|
Authors: | Olkkonen, Laura ; Luoma-aho, Vilma |
Published in: |
Public Relations. - Berlin : de Gruyter Mouton, ISBN 3-11-055229-9. - 2021, p. 541-561
|
Subject: | expectations | expectancies | Relationship Expectation Theory | Erwartungsbildung | Expectation formation | Öffentlichkeitsarbeit | Public relations | Theorie | Theory |
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