Public Relations and the Marketing Mix Modeling Process
Year of publication: |
2006
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---|---|
Authors: | Weiner, Mark ; Delabaye ; Bender, Hans |
Published in: |
The Public relations strategist : issues and trends that affect management. - New York, NY : Soc., ISSN 1082-9113, ZDB-ID 12847926. - Vol. 12.2006, 3, p. 46-48
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Saved in:
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