Public relations campaigns : an integrated approach

Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park)

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index

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Year of publication:	[2019]
Authors:	Luttrell, Regina ; Capizzo, Luke W.
Publisher:	Los Angeles : SAGE
Subject:	Öffentlichkeitsarbeit \| Public relations \| Werbekampagne
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxvii, 276 Seiten Illustrationen 24 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook ; Fallstudie ; Case study
Language:	English
Notes:	Literaturverzeichnis: Seite 254-266
ISBN:	978-1-5063-3251-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011846395