Public relations for dummies
by Eric Yaverbaum with Robert Bly and Ilise Benun
| Year of publication: |
2006 ; 2nd ed
|
|---|---|
| Authors: | Yaverbaum, Eric ; Bly, Robert W. ; Benun, Ilise |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Einführung | Öffentlichkeitsarbeit | Unternehmen | Public relations | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 358 S. : Ill.384 p. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-77272-0 ; 978-0-471-77272-9 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004421150