Public relations metrics : measurment and evaluation ; an overview
Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič
| Year of publication: |
2008
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|---|---|
| Authors: | Ruler, Betteke van ; Tkalac Verčič, Ana ; Verčič, Dejan |
| Published in: |
Public relations metrics : research and evaluation. - New York [u.a.] : Routledge, ISBN 0-8058-6273-0. - 2008, p. 1-18
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| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikationswissenschaft | Communication science |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753824