Public relations orientation: Development, empirical testing and implications for managers
Year of publication: |
2003
|
---|---|
Authors: | Black, Leeora D. ; Härtel, Charmine E.J. |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 7.2003, 2, p. 117-128
|
Publisher: |
MCB UP Ltd |
Subject: | Public relations | Orientation | Stakeholders | Organisations | Relationships | Capabilities |
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