Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence
Year of publication: |
2009
|
---|---|
Authors: | Dyke, Mark A. van ; Verčič, Dejan |
Published in: |
The global public relations handbook : theory, research, and practice. - New York [u.a.] : Routledge, ISBN 0-415-99514-0. - 2009, p. 822-842
|
Subject: | Öffentlichkeitsarbeit | Public relations | Politische Kommunikation | Political communication | Strategisches Management | Strategic management | Stakeholder |
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