Public relations scales : advancing the excellence theory
Alexander V. Laskin
| Year of publication: |
2012
|
|---|---|
| Authors: | Laskin, Alexander V. |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 16.2012, 4, p. 355-370
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Qualitätsmanagement | Quality management | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680789