Public Relations und Wissensmanagement : Herausforderungen zwischen Fachkräftemangel und Web 2.0
Hans-Jürgen Friske; Sabrina Bauerdick
Year of publication: |
2008
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Authors: | Friske, Hans-Jürgen ; Bauerdick, Sabrina |
Published in: |
Wissensmanagement heute : strategische Konzepte und erfolgreiche Umsetzung. - München : Oldenbourg, ISBN 3-486-58746-3. - 2008, p. 171-197
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Subject: | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Wissensmanagement | Knowledge management |
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