A public sector marketing model to measure the social and environmental values of public strategies : an empirical study on a green public service
Year of publication: |
April-June 2016
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Authors: | Boenigk, Silke ; Möhlmann, Mareike |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 2, p. 85-104
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Subject: | Public sector marketing model | social value | environmental value | green public service | sustainability | public value | Öffentlicher Sektor | Public sector | Öffentliche Dienstleistung | Public services | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Soziale Werte | Social values |
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