La publicidad en el teléfono móvil : tres grupos de clientes, veintisiete recomendaciones de actuación : 3 segments, 27 recommendations
Alternative title: | Advertising on mobile phone |
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Year of publication: |
2014
|
Authors: | Olarte Pascual, Maria Cristina ; Pelegrín-Borondo, Jorge ; Reinares-Lara, Eva M. ; Sierra Murillo, María Yolanda |
Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 2467586-6. - Vol. 41.2014, p. 126-145
|
Subject: | Mobile marketing | Mobile advertisement | Mobile communications |
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