Publishing activity in marketing as an indicator of its structure and disciplinary boundaries
Year of publication: |
1979
|
---|---|
Authors: | Goldman, Arieh |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 16.1979, 4, p. 485-494
|
Subject: | Absatz | Sozialwissenschaftliche Literaturanalyse |
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