Pulling on the heartstrings : examining the effects of emotions and gender in persuasive appeals
Year of publication: |
2013
|
---|---|
Authors: | Kemp, Elyria ; Kennett-Hensel, Pamela A. ; Kees, Jeremy |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 1, p. 69-79
|
Subject: | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Emotion | Geschlecht | Gender | USA | United States |
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