Punctuated epistemology in international marketing strategy: a Whiteheadian remedy
Year of publication: |
2020
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Authors: | Poulis, Konstantinos |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 20.2020, 3, p. 363-384
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Subject: | Adaptation | epistemology | international marketing | metaphysics | ontology | philosophy of science | process | standardisation | Internationales Marketing | International marketing | Erkenntnistheorie | Epistemology | Ontologie | Ontology | Standardisierung | Standardization | Wirtschaftsphilosophie | Philosophy of economics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/1470593119897938 [DOI] 10.1177%2F1470593119897938 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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