Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jenna Jacobson, Jaigris Hodson, Robert Mittelman
| Year of publication: |
2022
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|---|---|
| Authors: | Jacobson, Jenna ; Hodson, Jaigris ; Mittelman, Robert |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 174.2022, p. 1-13
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| Subject: | Social media | Animal influencers | Influencer | Influencer advertising | Social presence | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.121226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252653