Purchase decision-making process using social capital: moderating effect of trustworthiness
Year of publication: |
2020
|
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Authors: | Thamik, Hanane ; Wu, Jiang |
Published in: |
International journal of internet and enterprise management : IJIEM. - Geneva : Inderscience Enterprises, ISSN 1476-1300, ZDB-ID 2115873-3. - Vol. 9.2020, 3, p. 261-280
|
Subject: | social capital | trustworthiness | purchase decision-making | process | cognitive appraisal | Entscheidung | Decision | Sozialkapital | Social capital | Vertrauen | Confidence | Kognition | Cognition |
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