Purchase decision-making within professional consumer services : organizational or consumer buying behaviour?
Year of publication: |
2007
|
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Authors: | Jaakkola, Elina |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 1, p. 93-108
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Subject: | Kaufentscheidung | Purchase decision | Freie Berufe | Professional services |
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