Purchase intention of Chinese consumers toward a US apparel brand : a test of a composite behavior intention model
Year of publication: |
2011
|
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Authors: | Jin, Byoungho ; Kang, Ji Hye |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 3, p. 187-199
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Soziale Werte | Social values | Internationales Marketing | International marketing | China |
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