Purchase intention toward green airlines and willingness to pay more : extending the theory of planned behavior
Year of publication: |
2022
|
---|---|
Authors: | Akan, Şahap ; Özdemir, Emircan ; Bakır, Mahmut |
Published in: |
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I. - Singapore : Springer Nature Singapore, ISBN 978-981-16-9276-5. - 2022, p. 123-143
|
Subject: | Environmental consciousness | Green airline | Partial least squares path modeling (PLS-PM) | Theory of planned behavior (TPB) | Willingness to pay more | Zahlungsbereitschaftsanalyse | Willingness to pay | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Umweltbewusstsein | Fluggesellschaft | Airline |
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