Purchase power : an examination of consumption as voting
Year of publication: |
2011
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Authors: | Moraes, Caroline ; Shaw, Deirdre ; Carrigan, Marylyn |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 9/10, p. 1059-1079
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Subject: | Michel Foucault | Konsumentenverhalten | Consumer behaviour | Nachfragemacht | Buyer power | Konsumentenboykott | Consumer boycott | Persönlichkeitspsychologie | Personality psychology |
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