Purchase the national brand no. 1 to rescue entry strategy? : the acquisition of Wedel by Cadbury-Scheppes
Year of publication: |
2007
|
---|---|
Authors: | Kulawczuk, Przemysław |
Published in: |
Acquisition strategies in European emerging markets. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-1-4039-9854-5. - 2007, p. 217-231
|
Subject: | Cadbury Schweppes | Entwicklung | Economic development | Systemtransformation | Economic transition | Auslandsinvestition | Foreign investment | Übernahme | Takeover | Fusion | Merger | Süßwarenindustrie | Confectionery industry | Großbritannien | United Kingdom | Polen | Poland | 1993-2005 |
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