Purchasing organic products: role of social context and consumer innovativeness
Year of publication: |
2017
|
---|---|
Authors: | Persaud, Ajax ; Schillo, Sandra R. |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 1, p. 130-146
|
Publisher: |
Emerald Publishing Limited |
Subject: | Canada | Social influence | Social identity | Consumer innovativeness | Marketing organic products | Organic products |
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