Pure vs. mixed commodity bundling
Year of publication: |
1996
|
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Authors: | Pierce, Brooks |
Other Persons: | Winter, Harold (contributor) |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 11.1996, 6, p. 811-821
|
Subject: | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Theorie | Theory | Presseverlag | Press publisher | USA | United States |
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