Purposeful empiricism : how stochastic modeling informs industrial marketing research
Year of publication: |
2013
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Authors: | McCabe, Jim ; Stern, Philip ; Dacko, Scott G. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 3, p. 421-432
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Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Stochastischer Prozess | Stochastic process | Statistische Verteilung | Statistical distribution |
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