Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. & J. Colman, Reckitt & Sons, and Lever Bros.-Unilever
Year of publication: |
2003
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Authors: | Church, Roy ; Clark, Christine |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 13948. - Vol. 45.2003, 1, p. 23-59
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