Push and pull factors in international franchising
Year of publication: |
2017
|
---|---|
Authors: | Madanoglu, Melih ; Alon, Ilan ; Shoham, Amir |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 1, p. 29-45
|
Subject: | Uncertainty | Ambidexterity | Real options | Economic conditions | Franchising internationalization | Munificence | Franchising | Realoptionsansatz | Real options analysis | Globalisierung | Globalization |
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