Push-based brand awareness: the role of product availability and in-store merchandising
| Year of publication: |
2011
|
|---|---|
| Authors: | Umit Kucuk, S. |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 3 (1.7.), p. 201-214
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