Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Year of publication: |
2015
|
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Authors: | Anderson, Simon P. ; Ciliberto, Federico ; Liaukonyte, Jura ; Renault, Régis |
Publisher: |
Munich : Center for Economic Studies and ifo Institute (CESifo) |
Subject: | comparative advertising | advertising targets | diversion ratios | attack matrix | push and pull effects | analgesics |
Series: | CESifo Working Paper ; 5418 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 828656738 [GVK] hdl:10419/113747 [Handle] RePec:ces:ceswps:_5418 [RePEc] |
Classification: | L13 - Oligopoly and Other Imperfect Markets ; M37 - Advertising ; L65 - Chemicals; Rubber; Drugs; Biotechnology |
Source: |
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P., (2015)
-
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Renault, Régis, (2012)
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Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Anderson, Simon, (2012)
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P., (2015)
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P., (2016)
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Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Renault, Régis, (2012)
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