Pushing Cool : big tobacco, racial marketing, and the untold story of the menthol cigarette

Keith Wailoo

Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste.

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Year of publication:	2021
Authors:	Wailoo, Keith
Publisher:	Chicago : The University of Chicago Press
Subject:	Rauchen \| Smoking \| Zielgruppe \| Target group \| Marketing \| Schwarze Menschen \| Black people \| Tabakindustrie \| Tobacco industry \| USA \| United States

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Extent:	xiv, 396 Seiten Illustrationen 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-226-79413-6 ; 978-0-226-79427-3
Classification:	USA
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012428054