Pushing for gender equality in advertising : gender role stereotypes in the United Arab Emirates
Year of publication: |
2021
|
---|---|
Authors: | Slak Valek, Nataša ; Picherit-Duthler, Gaelle |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 5, p. 512-525
|
Subject: | CHAID | female ads | gender stereotypes | United Arab Emirates | Vereinigte Arabische Emirate | Geschlecht | Gender | Werbung | Advertising | Gleichberechtigung | Gender equality |
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