Put It on the right side : the effect of print advertisement location on product evaluation
Year of publication: |
[2017]
|
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Authors: | Schneider, Tanja ; Gierl, Heribert |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 183-198
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Subject: | Printwerbung | Print advertising | Drucktechnik | Printing technique | Markenimage | Brand image | Werbewirkung | Advertising effects |
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