Putting money where the mouths are : the relation between venture financing and electronic word-of-mouth
Year of publication: |
2012
|
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Authors: | Aggarwal, Rohit ; Gopal, Ram ; Gupta, Alok ; Singh, Harpreet |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 3/2/2, p. 976-992
|
Subject: | Unternehmensfinanzierung | Corporate finance | Risikokapital | Venture capital | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing |
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