Putting PIMS into perspective : enduring contributions to strategic questions
Year of publication: |
2009
|
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Authors: | Day, George S. |
Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 28-40
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Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
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