Qualitative market research : theory and practice
Ko de Ruyter ; Norbert Scholl
| Alternative title: | Kwalitatief marktonderzoek <engl.> |
|---|---|
| Year of publication: |
2003
|
| Authors: | Ruyter, Ko de ; Scholl, Norbert |
| Publisher: |
Utrecht : Lemma |
| Extent: | 171 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Aus dem Niederländ. übers. |
| ISBN: | 90-5931-202-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004797326