Qualitative marketing research
David Carson ... [el al.]
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Carson, David (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Online-Ressource (xii, 239 p) ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Cover; Table of Contents; Preface; Part I : Social Science Research and Marketing; 1 - Philosophy of Research; 2 - Scope of Research in Marketing; 3 - Design of a Research Problem; 4 - Academic, Business and Practitioner Research; Part II : Qualitative Research Methodologies; 5 - Justification of a Qualitative Research Methodology; 6 - In-depth Interviewing; 7 - Care-based Research; 8 - Focus Group Interviewing; 9 - Observational Studies; 10 - Ethnography and Grounded Theory; 11 - Action Research and Action Learning; Part III : Applications and Outcomes of Qualitative Research 12 - Organizing, Processing and Visualizing Data13 - Writing Qualitative Research Reports; 14 - Integrative Multiple Mixes of Methodologies; 15 - Qualitative Research : Future Evolution; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 0-7619-6366-9 ; 0-7619-6365-0 ; 978-1-4462-0535-8 ; 978-0-7619-6366-0 ; 978-0-7619-6366-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012677034