QUALITATIVE MARKETING RESEARCH REGARDING THE IMPACT OF THE ROMANIAN LEGAL FRAMEWORK ON THE ACTIVITY OF LEASING COMPANIES

In the context of a diversified financial market, companies have identifiedseveral opportunities, including the leasing, which offers the possibility of using goods andequipments, from the most modern ones, without charging the financial management with theweight of a purchase that an accelerated scientifical and technical progress would turn it intoa useless task. The leasing technique hasn‘t left indifferent the judicial and monetaryauthorities, the parties involved losing quickly the freedom of organizing the relations on theirown. This situation was a result of the fact that, showing interest for various sectorsof national economy, leasing became the subject of distinctive regulations. In this context,during October-November 2011, there was designed a qualitative marketing research, whichhad as the main objective the analysis of the attitudes and opinions of the managers of leasingcompanies from Brasov City, regarding the impact of the relevant legislation on their activity.The research results highlighted, on one hand, the problems they had to face because of thenumerous specific inaccuracies in the Romanian legal framework and, on the other hand, thechanges they could bring to the legislation in force. These results provided valuableinformation to the management of the leasing companies, also representing a reference pointin designing a future quantitative marketing research, which is of descriptive nature.