Qualitative marketing research : understanding consumer behaviour
by Dominika Maison.
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Maison, Dominika |
| Institutions: | Taylor and Francis (contributor) |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method |
Online Resource
| Extent: | 1 Online-Ressource (vii, 237 Seiten) 134 Illustrationen, text file, PDF |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-0-429-46702-8 ; 978-1-138-60774-3 ; 978-1-138-60776-7 |
| Other identifiers: | 10.4324/9780429467028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180433