Qualitative Marktforschung : Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Gaby Kepper
| Year of publication: |
1994
|
|---|---|
| Authors: | Kepper, Gaby |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Marktforschung | Qualitative Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 255 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1993 |
| ISBN: | 3-8244-0216-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004191715