Qualitative Online-Marktforschung : Grundlagen, Methoden und Anwendungen
Elke Theobald; Lisa Neundorfer
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Theobald, Elke ; Neundorfer, Lisa |
| Publisher: |
Baden-Baden : Nomos [u.a.] |
| Subject: | Marktforschung | Market research | Internet | Online-Befragung | Web survey | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Qualitative Methode |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 190 S. Ill., graph. Darst. |
|---|---|
| Series: | Internet research. - Baden-Baden : Nomos, ISSN 1617-6839, ZDB-ID 2120773-2. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [169] - 188 |
| ISBN: | 3-8329-6035-X ; 978-3-8329-6035-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652914