Qualitative research and marketing management
Year of publication: |
2001
|
---|---|
Authors: | Milliken, John |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 39.2001, 1, p. 71-78
|
Publisher: |
MCB UP Ltd |
Subject: | Qualitative techniques | Quantitative techniques | Management | Marketing management | Research |
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