Qualitative research methods for investigating business-to-business marketing questions
Year of publication: |
2012
|
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Authors: | Griffin, Abbie |
Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 659-679
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Qualitative Methode | Qualitative method |
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