Qualitative research methods in consumer psychology : ethnography and culture

1. Integrating ethnographic consumer research using facet theory and the mapping sentence / Paul M.W. Hackett -- 2. Ethics in qualitative consumer research / Grant C. Aguirre and Michael R. Hyman -- 3. Recruitment and sampling in consumer research / Kathryn Roulston and Briana Martinez -- 4. Ethnographic caveats / Paul M.W. Hackett & Jessica B. Schwarzenbach -- 5. Inference and hypothesis in ethnographic studies / James L. Everett and Kim Johnston -- 6. Ethnography 1 : revisioning teenage pregnancy using participant observation : life in the happy hut / Gabrielle Brand and Paul Morrison -- 7. Ethnography 2 : field observations, questionnaires and focus group interviews at a water park / Paul M.W. Hackett and Erin Koval -- 8. Autoethnography in consumer research / Chris Hackley -- 9. Focus group interviews / Deborah Potts -- 10. Using projectives to uncover "aha moments" in qualitative research / Steve Kalter -- 11. In-depth interviews / Carole Schmidt -- 12. The dynamics of ethnographic in-depth interviewing / Bonita M. Kolb -- 13. Action research : the Bindjareb Yorgas Health Program / Caroline Nilson, Paul Morrison and Cathy Fetherston -- 14. Ethnographic research into the consumer environment : the environment of luxury goods as a space to fight for / Antonella Fabri and Paul M.W. Hackett -- 15. Researching virtual and real-world possessions, artifacts, and archives / Russell Belk -- 16. Visual and sensory ethnography / Sarah Pink, Kerstin Leder-Mackley, and Paul M.W. Hackett -- 17. Ethnography : textual methodology / Anthony Lowrie -- 18. Netnography : possibilities and resourcefulness / Cecilia Lewis Kausel and Paul M.W. Hackett -- 19. Neuroscience research approaches : developing an ethnography of non-conscious consumer behaviour / Peter Steidl and Stephen J. Genco -- 20. Software in consumer ethnography / Eli Lieber -- 21. Consumer heterophenomenology / Gordon R. Foxall.