Qualitative research
Year of publication: |
2016
|
---|---|
Authors: | Wright, Len Tiu ; Wright, Rose |
Published in: |
The marketing book. - London and New York : Routledge, ISBN 0-415-70377-8. - 2016, p. 191-210
|
Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Empirische Methode | Empirical method |
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