Qualitative software meets qualitative marketing? Are these tools the right tools?
Year of publication: |
2004
|
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Authors: | Richards, Lyn |
Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 32-45
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Subject: | Qualitative Methode | Qualitative method | Software |
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