Qualitative versus quantitative marketing research
Year of publication: |
2007
|
---|---|
Authors: | Teodorescu, Nicolae ; Stancioiu, Aurelia-Felicia ; Anghel, Laurentiu-Dan ; Vranceanu, Diana Maria |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 2.2007, 3, 3
|
Publisher: |
Economic Publishing House |
Subject: | qualitative research | quantitative research | qualitative techniques | sample | sampling | weighting factors |
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