Quality as a substitute for quantity : do more reliable products ever sell for less?
Julianne Nelson
| Year of publication: |
1991
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|---|---|
| Authors: | Nelson, Julianne |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 36.1991, 3, p. 239-243
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| Subject: | Produktqualität | Product quality | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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