Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products
Year of publication: |
2012
|
---|---|
Authors: | Chrysochou, Polymeros ; Athanasios, Krystallis ; Giraud, Georges |
Publisher: |
[S.l.] : SSRN |
Subject: | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Warenkennzeichnung | Product labelling | Ernährungsindustrie | Food industry | Kundenbindung | Customer retention |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Food Quality and Preference vol. 25 pp. 156-162, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 7, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Perception of food quality labels : an empirical analysis among traditional food producers in Poland
Jakubowska, Dominika, (2021)
-
Suhartanto, Dwi, (2024)
-
Song, Hua, (2017)
- More ...
-
What Drives Greek Consumer Preferences for Cask Wine?
Chrysochou, Polymeros, (2012)
-
Chrysochou, Polymeros, (2014)
-
Marian, Livia, (2015)
- More ...