Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising
Year of publication: |
2022
|
---|---|
Authors: | Hui, Xiang ; Liu, Meng |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Produktqualität | Product quality | Werbung | Advertising | Informationsverhalten | Information behaviour |
Extent: | 1 Online-Ressource (29 p) |
---|---|
Series: | CESifo Working Paper ; No. 9886 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4196282 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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